AMAZON — From Online Bookstore to Global Digital Ecosystem
Brand: Amazon
Country of Origin: United States 🇺🇸
Founded: 1994
Industry: E-Commerce, Cloud Computing & Technology
Official Website:
amazon.com
Headquarters: Seattle, Washington, United States
Featured By: ASIA Best Brands — Global Brands
About Amazon
Amazon has grown from an online bookstore into a diversified global technology and commerce company whose businesses now extend across online shopping, cloud computing, digital entertainment, artificial intelligence, advertising, consumer electronics and logistics.
Founded by Jeff Bezos in 1994 in Washington State, Amazon opened its online store in July 1995. What began as an internet-based bookseller gradually expanded into a marketplace offering products across a broad range of categories and connecting customers with businesses and independent sellers.
Today, the Amazon brand encompasses services and businesses including Amazon’s online stores, Prime, Amazon Web Services (AWS), Prime Video, Kindle, Fire TV, Ring, Alexa and other digital products. The company says its workforce includes more than 1.5 million people around the world.
Building an Ecosystem of Commerce, Cloud and AI
Amazon’s development has increasingly extended beyond e-commerce. Amazon Web Services provides cloud infrastructure and technology services used by businesses, organisations and governments, while Amazon’s consumer technology portfolio includes Kindle devices, Fire TV, Ring products and Alexa.
Technology also plays an important role inside Amazon’s logistics operations. The company has introduced artificial intelligence, computer vision, automated inventory systems and robotics across parts of its fulfillment network to support the movement, storage and delivery of products.
Amazon is also expanding its use of generative artificial intelligence. Alexa+, its next-generation Alexa assistant, uses generative AI to provide more conversational interactions and can assist with activities including shopping, entertainment, smart-home management and everyday tasks.
A Truly Global Brand
Amazon’s operations now extend across numerous international markets through its retail businesses, technology services, logistics network, entertainment platforms and cloud infrastructure. Its activities in Asia include markets such as Japan, India, Singapore and Australia, while AWS has continued expanding its infrastructure across the Asia-Pacific region.
AWS currently operates cloud infrastructure across dozens of geographic regions worldwide, including regions in Singapore, Malaysia, Indonesia, Thailand, Japan, South Korea, India, Hong Kong and other Asia-Pacific locations.
The company’s financial scale also reflects the breadth of its businesses. For the full year 2025, Amazon reported net sales of approximately US$716.9 billion, an increase of 12% from 2024. Amazon Web Services generated approximately US$128.7 billion in sales during the same year.
Why Amazon Is Featured on ASIA Best Brands
Amazon provides an important example of how a brand can evolve as technology, consumer behaviour and digital infrastructure change. From its beginnings as an online bookseller, the company has expanded into a broad ecosystem covering commerce, cloud infrastructure, logistics, entertainment, connected devices and artificial intelligence.
Its development is particularly relevant to the transformation of digital commerce and cloud technology across Asia, where businesses and consumers are increasingly participating in interconnected digital economies.
Amazon’s international presence, expanding technology portfolio, investment in AI and robotics, and combination of consumer and enterprise services make it a relevant company to feature in the ASIA Best Brands global brand showcase.
Official Website: www.amazon.com
Category: Technology | E-Commerce | Cloud Computing
Tags: Amazon, Amazon Web Services, AWS, Amazon Prime, Alexa, E-Commerce, Cloud Computing, Artificial Intelligence, Global Brands, Technology Brands, ASIA Best Brands
Sources
Amazon Investor Relations — FAQs
Company history, incorporation and headquarters information.
https://ir.aboutamazon.com/faqs/
About Amazon — About Us
Overview of Amazon’s businesses, services and workforce.
https://www.aboutamazon.com/about-us
Amazon Investor Relations — 2025 Fourth Quarter and Full-Year Results
Amazon’s 2025 financial results, including net sales and AWS performance.
Amazon 2025 Full-Year Results
AWS — Global Infrastructure
Current information about AWS Regions and Availability Zones.
https://aws.amazon.com/about-aws/global-infrastructure/
Amazon — Devices and Alexa
Information about Amazon devices and Alexa+.
https://www.aboutamazon.com/what-we-do/devices-services
Amazon — AI and Robotics in Fulfillment
Information and official photography of Amazon’s robotics-enabled
fulfillment operations.
Amazon Fulfillment Center Robotics and AI