Brand: Salesforce
Country of Origin: United States 🇺🇸
Founded: 1999
Industry: CRM, Cloud Software, Data & Artificial Intelligence
Company: Salesforce, Inc.
Headquarters: San Francisco, California, United States
Chair & CEO: Marc Benioff
Official Website: Salesforce Official Website
Featured By: ASIA Best Brands — Global Brands
About Salesforce
Salesforce is one of the world’s leading customer relationship management and enterprise software companies, helping organisations manage sales, customer service, marketing, commerce, data and artificial intelligence through cloud-based technology.
Today, its strategy increasingly centres on connecting business applications, trusted data and AI agents through a unified platform.
From a San Francisco Apartment to Cloud CRM
Salesforce was founded in 1999 by Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff.
The company began in a one-bedroom apartment in San Francisco with a vision of delivering customer relationship management software over the internet rather than through traditional installed enterprise software.
That cloud-based subscription model became central to Salesforce’s growth and helped reshape how businesses purchase and use enterprise software.
Building the Customer 360 Platform
Salesforce has expanded well beyond its original sales-management software.
Its platform now connects tools for sales, service, marketing, commerce, analytics and industry-specific workflows, giving organisations a more unified view of customers and business activity.
This Customer 360 approach allows companies to combine information from different departments rather than keeping customer data isolated across separate systems.
Agentforce and the Shift to AI Agents
Salesforce’s Agentforce Is Here: Trusted, Autonomous AI Agents to Scale Your Workforce. Image Source: Salesforce.
Artificial intelligence has become one of Salesforce’s biggest strategic priorities.
Agentforce allows organisations to build and deploy AI agents capable of performing tasks across customer service, sales and other business processes using Salesforce data and workflows.
By the end of Q2 FY2027, Agentforce annual recurring revenue had exceeded US$1.5 billion, growing more than 240% year over year. Salesforce also reported that Agentforce and Data 360 together had reached nearly US$3.9 billion in annual recurring revenue.
Salesforce said its Agentforce and Slack systems had delivered 7 billion Agentic Work Units to date by July 2026, reflecting growing production use of AI agents.
Data as the Foundation for AI
AI systems depend heavily on reliable and connected business data.
Salesforce’s Data 360 platform helps organisations bring together information from different systems so applications and AI agents can work with more complete customer context.
The company strengthened this capability by completing its acquisition of Informatica in November 2025, adding data integration, governance, data quality, privacy and master-data management technologies to the Salesforce platform.
The combination reflects Salesforce’s strategy of connecting AI with trusted enterprise data rather than treating AI as a standalone application.
Slack and the Future of Work
Salesforce completed its acquisition of Slack in July 2021, bringing workplace communication and collaboration into its enterprise software ecosystem.
Slack increasingly acts as an interface where employees can access Salesforce data, workflows and AI tools without constantly switching between applications.
In Q2 FY2027, Salesforce reported that Slack achieved its fastest quarterly growth in net new annual order value since the acquisition, while Slackbot users increased more than 150% quarter over quarter.
From Agentforce to AIforce
At Dreamforce 2026, Salesforce introduced AIforce, a new interface layer designed to bring Salesforce data, workflows, business logic and governance into different AI environments.
Rather than requiring users to work entirely inside a traditional Salesforce interface, AIforce is designed to let AI systems interact with Salesforce capabilities wherever employees and agents are already working.
The announcement reflects Salesforce’s broader shift from cloud CRM toward an enterprise platform built around humans working alongside AI agents.
A Strong Presence Across Asia Pacific
Salesforce Delivers Growth, Expands Presence in India. Image Source: Salesforce.
Asia Pacific is an important part of Salesforce’s international operations.
Its current office network includes major locations across Australia, China, India, Indonesia, Japan, South Korea, the Philippines, Singapore and Thailand.
India has become one of Salesforce’s largest technology hubs, with teams across cities including Hyderabad, Bengaluru, Mumbai, Jaipur, Pune and Gurgaon working in engineering, product development, customer success and other functions.
Salesforce also operates cloud infrastructure serving markets including India, Indonesia, Japan, Singapore and South Korea, supporting regional data residency and enterprise workloads.
Global Scale and Business Growth
For the fiscal year ended January 31, 2026, Salesforce generated US$41.5 billion in revenue, up 10% year over year.
Subscription and support revenue reached approximately US$39.4 billion, while operating cash flow totalled US$15.0 billion.
Growth continued into fiscal 2027.
For the second quarter ended July 31, 2026, Salesforce reported:
- US$11.3 billion in revenue
- US$10.8 billion in subscription and support revenue
- US$33.5 billion in current remaining performance obligations
- nearly US$3.9 billion in Agentforce and Data 360 ARR
Salesforce subsequently raised its full-year FY2027 revenue guidance to US$46.1–46.4 billion.
Why Salesforce Is Featured on ASIA Best Brands
Salesforce helped make cloud-based enterprise software mainstream and continues to evolve as artificial intelligence reshapes how organisations work.
From its early online CRM platform to Customer 360, Slack, Data 360, Agentforce and AIforce, Salesforce has expanded into a broader ecosystem connecting business applications, data and AI.
Its significant technology and customer presence throughout India, Japan, Singapore, Australia and wider Asia Pacific further strengthens its relevance to businesses across the region.
By combining CRM, cloud technology, trusted data and artificial intelligence, Salesforce remains one of the world’s most influential enterprise technology brands featured on ASIA Best Brands.
Official Website:
Salesforce Official Website
Category: CRM | Cloud Software | Artificial Intelligence | Enterprise Technology
Tags: Salesforce, CRM, Agentforce, Data 360, Artificial Intelligence, Cloud Computing, Slack, Enterprise Software, Asia Pacific, ASIA Best Brands
Sources
1. Salesforce — Company History
Official history covering Salesforce’s founding in 1999 and development as a cloud CRM company.
Salesforce History
2. Salesforce — FY2026 Financial Results
Official full-year results covering revenue, operating performance and cash flow.
Salesforce FY2026 Results
3. Salesforce — Q2 FY2027 Results
Latest available quarterly results covering revenue, Agentforce, Data 360 and Slack growth.
Salesforce Q2 FY2027 Results
4. Salesforce — Agentforce 360
Official information covering Salesforce’s enterprise AI-agent platform.
Salesforce Agentforce 360
5. Salesforce — AIforce
Official Dreamforce 2026 information covering Salesforce’s latest AI interface strategy.
Salesforce AIforce
6. Salesforce — Informatica Acquisition
Official information covering Salesforce’s acquisition of Informatica and expansion in enterprise data management.
Salesforce and Informatica
7. Salesforce — Slack Acquisition
Official information covering Salesforce’s acquisition of Slack and workplace collaboration strategy.
Salesforce and Slack
8. Salesforce — Global Offices
Official information covering Salesforce’s operations throughout Asia Pacific and other global markets.
Salesforce Global Locations